After months of trials, Nielsen today is announcing an SDK that will give it the ability to measure how people view TV on mobile apps and other digital formats. Nielsen plans to use this data alongside its core business measuring traditional TV viewing, an essential component for how broadcasters ultimately sell ads against that content.
By doing this, Nielsen is looking for a way to track consumers who now watch TV on “new screens” like tablets and smartphones — still a small number compared to overall TV viewing, but growing by the day, and therefore representing an increasingly interesting audience for businesses that buy TV advertising. Nielsen says the SDK, which will be available to Nielsen clients, will be out by mid-November.
While Nielsen traditionally works with broadcasters and their partners to measure TV consumption, launching this SDK also opens up the company to working with other companies that are…
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