It’s cliché to point out that most overnight successes in technology actually take years of work, yet in the case of Optimizely, we have yet another example of such a phenomenon. Earlier this year, Optimizely — on a tear — finally took a large round of venture financing and further solidified its founders’ goal to build a long-term, lasting, sustainable company. While it all may appear rosy now for the company, this was the third company for the Optimizely cofounders since the pair left their jobs at Google a few years ago.
For this discussion, I sat down with with Optimizely co-founder Pete Koomen to discuss how he and his cofounder Dan Siroker left Google and started to build companies together (after Siroker’s stint with the Obama campaign in 2008 and thereafter). The duo launched an educational site to teach kids math, but felt disconnected from the…
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