Like so many other startups, AbbeyPost grew out of a personal pain. Founder Cynthia Schames had become fed up with the lack of stylish plus-size clothing available to her.
“I was having the hardest time finding clothes. I live in New York,” Schames says. “If I can’t find stuff to wear, where is everyone else shopping?”
AbbeyPost, which launched in January, is an online marketplace for plus size clothing from designers and independent boutiques. Schames explained that while there are great boutiques around the country that carry quality designs for plus size women, they’re only great for locals. The aim for AbbeyPost is to become, like Etsy, a large-scale, inclusive discovery forum that gives women more options than they might find on their own.
The target audience is the “Pinterest mom.” She’s in her thirties to early fifties, Schames says: most likely a mother, and she leads a busy life, regardless…
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