After months of trials, Nielsen today is announcing an SDK that will give it the ability to measure how people view TV on mobile apps and other digital formats. Nielsen plans to use this data alongside its core business measuring traditional TV viewing, an essential component for how broadcasters ultimately sell ads against that content.
By doing this, Nielsen is looking for a way to track consumers who now watch TV on “new screens” like tablets and smartphones — still a small number compared to overall TV viewing, but growing by the day, and therefore representing an increasingly interesting audience for businesses that buy TV advertising. Nielsen says the SDK, which will be available to Nielsen clients, will be out by mid-November.
While Nielsen traditionally works with broadcasters and their partners to measure TV consumption, launching this SDK also opens up the company to working with other companies that are…
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Created by the founders of Russia’s biggest social networking platform, Telegram is a new messaging app that offers speed, security and features such as secret chats with end-to-end encryption and self-destructing messages.
Brothers Nikolai and Pavel Durov, who launched VK (originally called VKontakte) in 2006, began working on Telegram 18 months ago as a research project because they wanted to create something that was “really secure and fun at the same time.” The importance of Telegram was underscored when Edward Snowden’s revelations about NSA and PRISM were first made public in June.
“It made a lot of people really scared and concerned about the current situation. We are certainly among many, many people who started to think about ways to fix the problem,” Pavel told me in a phone interview.
Durov has had his own run-ins with Russian legal authorities. An investigation into a traffic incident Durov denied involvement in…
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Got to wonder. Capitalism – Productive? Destructive? Both? Discuss 🙂
Everything from algorithmic trading in investments to lean manufacturing has been invented to drive up corporate profits. Following Gordon Gecko’s mantra, “Greed is good,” one has to wonder, if enterprises have gone through such creative measures to optimize everything and eke out new marginal efficiency, what can a modern company do to boost the bottom line? Look to the top performing net margin industries, of course.
Looking at the Fortune 500, the average net margins across the Fortune 500 were 7.28 percent with a median of 6.75 percent; however, the top two performing industries by net margin in 2011 were tobacco and software, with 21.50 percent and 19.88 percent, respectively. Clearly, tobacco and software maintain a wide gap when compared to these normative measures, and these numbers persisted through 2012.
Can companies in other industries incorporate tobacco or software into their business to boost margins?
Okay, so maybe not tobacco…
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Undoubtedly CAD software has become today an essential part of Interior Design business. If several decades ago it was impossible to imagine Interior Designer who cannot draw, today it becomes reality: more and more Interior Design students do all renderings by means of CAD software. We can discuss long hours the downside of this phenomenon and the benefits of ability to produce hand drawn renderings, however this is not the subject of this article.
If you look at job vacancies, you will see that even to get an Internship in the company Interior Design student is expected to have perfect CAD skills. We can like it or not but CAD is a must thing to learn nowadays to sSoftay competitive on the market. However, many of professionals are actually stuck with the choice of software as there are so many available. This article is aimed to review all popular programs…
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Instagram shminstagram. I’m starting a new way to connect called “Message in a Bottle”. Its very simple if you follow these stept:
1. You type a message into a Word app. on your Smart Phone
2. Send that message to your Tablet
3. Forward the message to your Laptop
4. Move it onto a Flash Drive
5. Plug the Flash Drive into your Desktop Computer
6. Print up the message on your Printer
7. Place message in a bottle (* remember to include your; address, home phone number, cell phone number, business number, fax number, emergency contact, website url, email address, blog site, Facebook info, Pinterest username, LinkedIn info, Twitter account, and any other way you may be contacted)
8. Take bottle with message in it and fly to the Coast
9. Rent a car from the airport and drive to the nearest beach
10. Set the bottle with message adrift in the ocean
11. Drive back to the airport and fly back home
12. Wait about 10 months for a response